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When executed with excellence, thought leadership has the power to connect with target audiences, differentiate a brand from the competition and dominate the industry landscape. Vault regularly partners with our clients to craft strategic communication campaigns that establish executives as trusted experts. We take a multi-pronged approach that includes refining digital footprint, curating speaking opportunities, landing top media placements and identifying key industry awards to maximize visibility.
Vault worked closely with Accolade to evolve its brand positioning from a healthcare navigation company to an integrated care delivery organization with a strong focus on health equity. To increase Accolade’s impact and share of voice, we implemented a comprehensive strategy that included:
During a period of rapid growth, BestEgg partnered with Vault to strategically elevate their executives as industry experts. Our team developed a strategy that included:
To solidify Datacolor’s position as the preeminent leader in color management technology and establish its executives as trusted industry influencers, Vault spearheaded a multifaceted thought leadership campaign including:
Targeted Media Relations: We identified critical conversations within the color management space and strategically positioned a bench of Datacolor experts at the forefront of these discussions. Through targeted media pitches and thought leadership content development, we secured an average of 20 bylined articles annually in priority trade publications, significantly boosting brand visibility and establishing thought leadership.
Maximizing Media Wins with LinkedIn: We populated the LinkedIn accounts of Datacolor’s experts with custom articles and content recommendations tailored to their expertise and target audiences. This solidified their position as trusted industry influencers and ensured Datacolor’s messaging reached the right people.
For years, Hologic’s Breast & Skeletal Health (BSH) team has partnered with Vault to solidify its market leadership in 3D mammography. We’ve employed a multifaceted approach that goes beyond traditional consumer and advocacy communications, incorporating strategic thought leadership initiatives to amplify Hologic’s expertise and advocacy for breast health:
And by work, we mean exceed your expectations every step of the way.
