Digital is a key component to a sound communications strategy, and as a firm strongly rooted in public relations — we’re uniquely positioned to leverage our nimble nature and penchant for problem solving to develop dynamic digital campaigns that garner unparalleled results.
Our programs are well-informed, hyper-targeted and always strategic to ensure content is optimized for in-feed algorithms and audiences who are short on time and attention.
Social Media Management
Data & Analytics Reporting
Brand & Employee Advocacy
Influencer marketing is the hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern-day (digitally-focused) content marketing campaign.
Our hyper-targeted, hands-on approach has made this an impactful tactic for many of our clients — even those with very niche B2B audiences.
A “go with your gut” approach can produce some amazing social content for brands who can throw caution to the wind, but that’s not realistic for most of our clients. Tapping into artificial intelligence can unlock incredible insights to elevate your social strategy while minimizing risk. We start by leveraging AI to sharpen our approach by removing bias to uncover data-driven facts.
In today’s digital-first, mobile-enabled world, the consumer journey looks more like a spider web than a traditional marketing funnel. A boosted Facebook post can lead to an uptick in web traffic, and a YouTube video can prompt a Google search that lands a prospective customer on your site.
Proper tracking implementation captures these insights to tell a deeper story about how your target audience is engaging with your brand. Our measurement strategies are designed to help you understand how your investment in digital is paying off-platform dividends.
Our Leadership Influence Fast Track (LIFT) Program was designed as a supplement to your LinkedIn company page strategy to amplify the influence of your leadership among an audience of key decision makers to foster a pipeline that can ultimately impact revenue. LinkedIn is already at the center of your company’s B2B marketing strategy, but the thoughts, opinions and point-of-view of your leadership team can uniquely impact your target audience in a way that company posts just can’t.
For influencer activations, social media audits or digital campaign development — we’re here for you!