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Tactix, a tenant-only commercial real estate brokerage based in Philadelphia, faced a unique challenge: to reach decision-makers in target industries more effectively, while educating them about the value of true tenant representation. With a goal to increase brand awareness and drive website traffic, Tactix turned to Vault to build and execute a creative LinkedIn campaign that delivered results.
To ensure that Tactix stood out in a crowded market, Vault began by refining their positioning and messaging. We collaborated closely with the Tactix team to make recommendations for a clear and compelling Unique Selling Proposition (USP), along with an elevator pitch and key campaign messages. This allowed us to differentiate Tactix from competitors, highlighting their exclusive focus on tenants’ interests—and the value that brings to the negotiating table.
With this solid foundation, Vault crafted a bold, tongue-in-cheek campaign anchored by the tagline: “We Fix What’s Brokerage.” This line humorously underscored Tactix’s mission to disrupt traditional brokerage practices by offering tenant-focused advocacy and aimed to resonate with their target decision-makers.
Vault’s strategy centered on LinkedIn, where many of Tactix’s target audiences are active. We focused on reaching key decision-makers and segmented audiences by target industries, writing tailored messaging to speak to the specific real estate needs and challenges in each sector. Our team designed and implemented a multi-phase campaign to guide these potential leads through the journey from awareness to consideration to conversion.
To ensure consistency and long-term sustainability, Vault also developed a comprehensive campaign guide for Tactix, allowing their team to create additional assets aligned with the new brand style. This not only ensured that the campaign would have a lasting impact, but also empowered Tactix to maintain their presence after our initial partnership.
Vault’s integrated approach—combining sharp positioning, targeted messaging, and a robust digital strategy—proved highly successful. Metrics such as impressions, click-through rate (CTR), cost per click (CPC), and overall clicks demonstrated the campaign’s success in building brand awareness and driving website traffic among key decision-makers in target industries.
We’d like to give a huge THANK YOU to our agency Vault Communications for the incredible work in developing our new marketing campaign. We couldn’t be more thrilled with the compelling messaging and tagline that speaks to who we are. Throughout this process, your team’s creativity, professionalism, and ability to capture the essence of our brand has been truly remarkable.”
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And by work, we mean exceed your expectations every step of the way.
