Case Study: Temple Health Hospital Brand for Women & Families

CLIENT

Temple Health

PROJECT

Temple Women & Families Hospital Branding

SPOTLIGHT ON

Creative Strategy & Brand Development

By centering on what matters most to its community, we created a new hospital brand as warm and purposeful as the care inside its walls.

THE CHALLENGE

Temple Health set out to open a first-of-its-kind hospital in Philadelphia dedicated to women and families. This hospital would fill a critical gap in care for the North Philadelphia community. But before Temple Women & Families Hospital could open its doors, it needed a distinct identity — one that felt warm, welcoming and representative of its patient-centered experience. Vault Communications was tasked with developing an engaging brand to stand on its own, speak directly to women and families, and introduce the hospital across all touchpoints — from neighborhood advertising to on-site signage.

OUR APPROACH

  • Lean into approachable secondary brand colors, teal overlays, and soft textures to design a visual identity complementary to Temple Health’s main branding 
  • Incorporate authentic, intimate photography showcasing real moments of joy, care and empowerment 
  • Define the brand voice through a campaign platform, “Your Health Above All,” that works as an interchangeable framework with messages rooted in the patient experience, such as “Your Journey Above All” and “Your Future Above All” 
  • Draw inspiration from community focus groups during creative development, as well as test new messaging and design with community partners to ensure the creative would resonate  
  • Infuse the brand into parking lot banners, pop-up signage, labor & delivery cart signage and more to shape a comfortable space for patients from the moment they pull up to the hospital 
  • Support the hospital launch with strategic messaging tied to the campaign platform, from transition communications to the grand opening event

THE IMPACT

  • Established a warm, inviting brand that conveys both the compassion and caliber of care at Temple Women & Families  
  • Successfully differentiated Temple Women & Families from the main Temple Health brand, establishing it as a dedicated destination for women’s and families’ health 
  • Delivered a consistent brand look and voice that extends across every channel, including website, advertising, environmental signage, patient communications and more 
  • Created meaningful brand moments for patients, including onesies for the first babies born at the hospital and totes for their parents to take home 

why it matters

A brand sets the tone for how a hospital is perceived, whether someone sees it on a bus shelter down their block or on–site as they navigate to a prenatal visit. In a community where health outcomes have long been inequitable, getting that tone right carried real weight. Through this intentional design and messaging, Vault Communications built a cohesive brand that the community would recognize and trust for their family’s care.