Reimagining Subaru’s
Impact Story

CLIENT

Subaru

PROJECT

2024 Corporate Impact Report

SPOTLIGHT ON

Impact Reporting

How do you showcase an industry leader’s powerful commitment to doing good? By delivering a dynamic corporate impact report.

THE CHALLENGE

Subaru wanted its corporate impact report to feel more than just informational — it needed an experience that reflected its commitment to people, the planet, and the community. The goal was to create a dynamic, immersive space that mirrored the look and feel of Subaru.com, while bringing stories to life in a way that inspired and connected. The report also had to clearly communicate Subaru’s More Than a Car Company® positioning and present robust impact data in a format that was accessible, engaging, and meaningful.

OUR APPROACH

  • Seize storytelling opportunities by amplifying authentic voices of employees, retailers, customers, and community partners to create compelling narrative threads
  • Streamline lengthy content into engaging, digestible formats with bite-size intros that guide readers through the information
  • Enhance data visualization to make impact metrics and figures pop, transforming technical information into compelling visual stories
  • Emphasize key points through strategic design and content hierarchy to amplify visual appeal

THE IMPACT

  • Delivered a comprehensive digital impact story that positions Subaru as a purpose-driven brand beyond automotive manufacturing
  • Created a scalable template for future impact reporting that balances storytelling with data presentation
  • Established a new standard for corporate impact communication that prioritizes user experience and engagement

why it matters

Strategic storytelling can transform routine reporting into a powerful brand asset. By turning impact metrics into human stories and designing for how users engage today, we helped Subaru communicate its More Than a Car Company® mission with greater resonance — creating a foundation for deeper customer connection and brand loyalty that ultimately drives business results.