Abby Rizen Director of Media Strategy

Vault’s most tenured employee with more than 10 years at the agency, Abby has made a positive contribution to her clients’ media relations campaigns at every level along her career. A self-professed “media relations addict,” Abby has unparalleled relationships with national, regional and local media that allow her to think like a journalist and assist with everything media need to package a compelling story. She holds responsibility for all media relations work at Vault — helping our teams craft successful pitches, frame stories and get stellar media relations results. Her second home is The Big Apple, where she’s known to jaunt often to meet with her ever-growing roster of contacts (and to pretend that she has an apartment there).

Born In: Philadelphia, PA

Aliases: Abs, Ab or Tinker Bell

Education: B.S. Public Relations from S.I. Newhouse School of Public Communications at Syracuse University

I Heart Vault Because: It’s like a second family.

Favorite Retail Store: Target. Sometimes I wander the aisles as a self-care technique.

Runs On: Pixie Dust

Personal Hero: My Bubbie

When I’m Not at Vault, You Can Find Me: Shopping

Little Known Trivia Fact: I’m obsessed with lyrical dance. When I listen to music, I’m basically dancing the lyrics in my head!

What I Wanted To Be When I Grew Up: A news anchor

Best Media Placement: Good Morning America “Pop News” for Thomas’ National English Muffin Day

My Life’s Theme Song: When You Wish Upon A Star

Desired Work-Related Superpower: Ability to know if a reporter is going to respond to a pitch

Favorite Word in the English Language: Mensch. If you are one, we’ll get along great!