On tour with "America’s Coolest Financial Advisors"
When Raymond James Financial partnered with Funding the Future, a nonprofit that shares lessons of financial literacy with students in the unexpected format of a rock ‘n’ roll concert, they called on Vault to help the band, GOODING, bring down the house show after show by securing media coverage nationwide.
Over 12 weeks, the Funding the Future tour traveled the nation, bringing a one-of-a-kind rock performance to more than 22,860 students at 45 concerts. Vault worked closely with Funding the Future and Raymond James sponsors in every city to secure media coverage of the tour and support the shared goal of helping young adults make smart financial decisions. From comprehensive media training for spokespeople and the development of press materials for each tour stop, to strategic media outreach and securing coverage in 18 cities across the country, Vault ensured succinct and consistent message delivery that generated significant awareness of the project and its mission.Vault’s media relations efforts garnered more than 75 earned media placements, including coveted features with the Miami Herald, Des Moines Register, KYW Newsradio, Lincoln Journal Star, Omaha World Herald and Naples Daily News.