Vault Communications recently participated in the U.S. Department of Labor’s YouthRules! Program at Jules E. Mastbaum Area Vocational Technical School in Philadelphia as an advisor on the topic of public service announcements (PSAs). YouthRules! was created by the U.S. Department of Labor in 2002 to increase public awareness about federal and state rules concerning young workers. YouthRules! participants work to promote positive and safe work environments for America’s young adults.
Kate Shields, Vice President and Managing Partner at Vault, visited YouthRules! Ambassadors at Mastbaum to discuss the history of PSAs in the United States, beginning with the War Advertising Council in the early 1940s. Shields also shared many examples of PSAs, including award-winning PSAs created by Vault, who has taken home 1st place for seven consecutive years in the PSA category at the Philadelphia Public Relations Society of America's annual Pepperpot Awards competition. Vault won the top honor, Best in Show, at the 2009 Pepperpot Achievement Awards for a PSA entitled "Least Wanted," created on behalf of client The National Pest Management Association.
The YouthRules! students will create a PSA about the importance of safe & rewarding work environments, prior to their graduation from the program on May 19. “It was a privilege to speak with Mastbaum students about PSAs and to share our expertise on the topic,” said Shields. “I’m looking forward to watching their passion for the program and its important message translate into what the students create for their final PSAs.”
About Vault Communications, Inc.
Vault Communications is headquartered in the Plymouth Meeting Executive Campus in the northwest suburbs of Philadelphia. With annual revenues of $2.4 million, the agency represents a diverse range of regional and national accounts across many industries, including Airgas, AmerisourceBergen Corporation, AMResorts, Bongrain Cheese USA (Alouette and Chavrie), BreastCancer.org, Campbell Soup Company, Cancer Treatment Centers of America, Heartland Payment Systems, the Keane Organization, Mark Twain House & Museum, the Office of Catholic Education in the Archdiocese of Philadelphia, Philadelphia Gear Corporation, the Professional Pest Management Association, Sara Lee Corporation and Tasty Baking Company. Vault is currently ranked as Philadelphia’s 4th largest public relations agency and one of the Philadelphia region’s “Best Places to Work” by the Philadelphia Business Journal, and is the 2009 winner of the Philadelphia Public Relations Society of America (PRSA) Best of Show Pepperpot award.