What do you do when a client’s product line meshes so well with your personal style and taste? You embrace it, love it, pitch it, and spread your passion for it to both the media and your friends and family. At least that’s what I did.
Allow me to explain. Over the past four months I’ve learned a thing or two (or 20!) about stationery. Surely, it came as no surprise that the same brand appeal that lures fashionistas to Neiman Marcus and Nordstrom is the same rush that brings stylish stationery seekers to FineStationery.com – the national leader in the high-end customized stationery industry. Crane & Co., William Arthur, Vera Wang, kate spade, and Prentiss Douthit – and the list surely doesn’t stop there. The site is a haven for folks who appreciate the timeless tradition of paper correspondence, especially in a world where emails and blackberries dominate the daily flurry of correspondence.
Ladies and gents, we’re not just talking stationery. The last quarter of 2008 has opened my eyes to mommy calling cards (yes, they are all the rage in classy mommy circles), personalized children’s plates, baby wall art, monogrammed luggage tags and leather journals, personalized return address stamps, collegiate stationery, and the whole line of wedding paraphernalia from save the dates, to formal invitations, to shower and bachelorette party invites, to thank you cards. I could elaborate for hours, or just direct you to visit FineStationery.com.
As we embrace 2009, I am excited both professionally and personally to be a member of the FineStationery.com account team. One of my new year’s resolutions? Continue to indulge in my craving for stationery by writing my weekly thoughts and reflections in a new Lime Locked Diary.
Happy holidays to all, and here’s to a prosperous and “fine” new year!