While consumers, celebrities and media organizations were quick to jump on the Twitter “tweetwagon” and embrace it as the go-to source for news, information, and product deals, big business has been slow to catch on – until now.
A new study released by the Society for New Communications Research (http://sncr.org/2010/02/23/426/) reported that thirty-five percent of Fortune 500 corporations had an active account as of last year. Four of the top five corporations – Walmart (www.walmart.com), Chevron (www.chevron.com), ConocoPhillips (www.conocophillips.com), and General Electric (www.ge.com) - consistently post on their Twitter accounts, according to the study. Unilever (www.unilever.com) also announced this week it will switch its focus from traditional advertising to social media marketing this year.
It’s really no surprise as Twitter (www.twitter.com) and Facebook (www.facebook.com) are some of the most effective ways to communicate directly with consumers. Not only can brands post coupons, deals and new product information, but they can also open up a direct dialogue with customers like never before – troubleshooting problems, keeping them satisfied and transforming everyday consumers into passionate brand advocates.
Here at Vault, we are social media mavens. Check out some of our work: @Alouettecheese, @applevacations, @SecretsResorts, @DreamsResorts, and @TastyBakingCo. And, stay tuned for our latest client venture into social media with KIWI Shoe Care. Check us out at @KIWIShoeCare.
Until the next time, keep on tweeting…