Earlier this year, CareerCast ranked PR professionals as the second most stressful job in America. Granted, we know that our Vault business cards do not label us as surgeons or military personnel, but we know that put in any dangerous or deadline pressing scenario, we will tackle obstacles with flying colors.
The question really boils down to, how do you know you are a PR pro? Well, PR Daily posted an article this week that best exemplifies our quirky traits that indicate our day-to-day work: “53 Signs You Work In Public Relations”
Here at Vault, we support all 53 signs, but certainly agree with the following:
#32. You can't look at or listen to any form of media without thinking, "My client should be on/in that."
#1. Your day starts and ends with a cup of coffee.
#6. It’s detrimental to your health and workday when you forget your headphones.
#30. You rely on to-do lists (yes, plural) to get you through your day, but often don't get to cross anything off until 4 p.m. (after managing a few surprise crises).
#5. You are so used to putting the client first that you usually forget to eat lunch.
#45. Post-it notes are your lifeblood.
#3. Inside jokes with your colleagues will get you through the day—especially the insanely stressful ones. To keep track of these inside jokes, Vault has our own “Quote Book” that is updated on a regular basis, stored safely in my drawer.
#52. Your morning consists of simultaneously pitching different campaigns, for different clients, across different media markets, and often, in different languages.
We all know Abby is in pitching (a.k.a “Enter At Your Own Risk”) mode when her office is (literally) a vault within Vault.